Brand & Web Design for Compassionate Therapy Practice

Caroline Roesel Behavioral Health offers compassionate, specialized care through Applied Behavior Analysis (ABA) and Acceptance and Commitment Therapy (ACT) for individuals of all ages. Led by Caroline Roesel, a Board Certified Behavior Analyst, the practice is committed to helping clients overcome life’s challenges with evidence-based, personalized support. To embody Caroline’s values and expertise, we crafted a welcoming visual brand identity that aligns with her approach. We selected a warm, calming color palette and organic shapes to create a sense of comfort, complemented by understated typography and custom icons that subtly reinforce clarity and trust. The result is a design that feels both approachable and professional, reflecting the therapeutic nature of her work. Building on this foundation, we designed and developed a user-friendly website that facilitates exploration of Caroline’s services and insights into her practice. The responsive layout, coupled with thoughtful navigation and interactive elements, ensures a welcoming experience for anyone seeking mental health support. By integrating a new brand identity, content strategy, SEO, and user-centered design, we’ve helped Caroline Roesel Behavioral Health establish a credible and inviting presence that reflects the quality of care clients can expect.