![Social media instagram story design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/b05b0885-fac3-4258-8694-d5dcfa4b0238_rw_1920.jpg?h=b9fbe7a6224b7b84d76b47357bd763e8)
![Web design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/17e46d08-581f-4f32-845a-339956b3e6e0_rw_1920.jpg?h=dad0adafa2ec3ebda3d333864c64d6aa)
![Apparel sweatshirt design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/4e9c40db-0b49-45f1-b50f-fad4795ae3f8_rw_1920.jpg?h=7687d7a0bb8e6931ca1efb185915b682)
![Coffee cup design for La Chispa with logo and brand design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/1b58357e-7c0d-4dde-bed0-3ce7dbb8f1af_rw_1920.jpg?h=2a2942981498ddfef5390c61483c14f9)
![Apparel raincoat design for La Chispa with logo and brand design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/25472e35-d3cb-473f-a328-060ebd56fe1c_rw_1920.jpg?h=f77ffd76eeb6632eda5e3139e3cd7e65)
![Poster design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/64edd82b-74ec-49e1-b0e7-93d77cfe919c_rw_1920.jpg?h=1d6bf80c536087b7c26eaa1968b333fc)
![Matchbox design for La Chispa with logo and brand design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/9e17b5ad-d074-40ab-a792-803ab175e431_rw_1920.jpg?h=0b41b5888d38a33fc1bc7c717443ede9)
![Poster design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/04911d01-7141-4f80-96a2-dfcf013d6d8b_rw_1920.jpg?h=7ce093228536d7af62236a6300e1ed4e)
![Billboard design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/536bd4ee-e083-4797-bbff-04664fb76a49_rw_1920.jpg?h=6b502999dc47e4881013ad28b324dc00)
![Apparel hat design for La Chispa with logo and brand design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/0d2b0127-4943-4006-a860-eec9c132167a_rw_1920.jpg?h=313bee1c678f5f6df673d2319e0ee691)
![Apparel tshirt design for La Chispa with logo and brand design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/87c8f980-0412-4324-96eb-02d31c1d28bc_rw_1920.jpg?h=134d8d916fab4ab89441d3b70b6e5950)
![Tote bag merch design for La Chispa with logo and brand identity design by Chris Atkins Design](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/720d2b10-901c-4e1c-8747-07088658ad7f_rw_1920.jpg?h=e91834b530c970db8a2a08b43a6983bf)
![](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/7e2f4b73-48d8-43e7-93ca-4f80250945fe_rw_1920.png?h=4b892c8ba897a6897ab6f6c6dc441f73)
![](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/7dc0c1e0-d239-46ee-a1ed-9471c6fea3c5_rw_1920.jpeg?h=e6df6b22faaf94802062e0635ebd979a)
![](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/675368e7-58a7-4e7a-8f80-69de19ce8ad9_rw_1920.jpeg?h=3945a0dc8d35b4f638a7d91e1b8d1d6c)
![](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/6ff524b1-1453-4d20-af8f-cd925b722487_rw_1920.jpeg?h=7e53f11a5f339a7f8893cb38b67eaaa1)
![](https://cdn.myportfolio.com/6fbccb21ae27d91a1fa085db9f287336/9ecfed69-0827-4af2-bb9c-911cf940976b_rw_1920.jpeg?h=0ffd82155c5d169d0bb3f34c1ccd3f9b)
La Chispa is a primitive camping and stargazing destination located on 10.5 acres in the beautiful southwest region of Texas, near Terlingua and Big Bend. Working directly with the property owners, I helped craft a logo design and brand identity that captures the essence of the landscape and region, using cultural and historical influences of Mexican folk art, the American west, and cosmic wonder. The typography and design style is textured, rustic, and welcoming to all explorers. The brand colors are inspired by the Chihuahuan Desert landscape, flora, and sunset hues. The use of stars, moons, and celestial symbols are references to the amazing stargazing views at the property and to “chispa”, which translates to “spark” from Spanish. Additionally, I developed web design references, merch designs, and social media mockups to better envision the full potential of the visual identity.